Introduction:
After we spent time designing and agreeing on our business plan, we felt excited and ready to move forward. We had talked about what we wanted to achieve in the short term, what we hoped to do in the next few years, and our big dreams for the future. Once we had those goals written down, it was time to take the next big step—making our organisation official.
We learned that to apply for funding and grow our ideas, we needed to be more than just a group of people with a plan. Many funders don’t give money to individuals or sole traders. They want to see that you are a registered organisation with a proper structure. That meant we needed to get a registration number and legally incorporate our company.
With our vision clearly defined, we turned our attention to the practical steps needed to bring our organisation to life. This chapter outlines the key components we put in place to establish ourselves as a functioning and credible entity. From legal incorporation and regulatory compliance to setting up communication tools and a digital presence, each step was essential in laying a strong foundation.
The following sections walk through our journey, covering:
Articles of Incorporation
Legal Requirements and Considerations When Drafting
When creating the Articles of Incorporation for your organization, there are several legal requirements and considerations to keep in mind. Here’s a simple guide to help you understand what you need to do:
Legal Requirements
Considerations
By following these steps and considering the legal requirements, you can successfully draft the Articles of Incorporation for your organisation. This will help ensure that your organisation is legally compliant and well-structured from the start.
Dos and don’ts of completing an application to incorporate a CIC
Need help with registering your Community Interest Company? We’ve identified the most common mistakes for each document you need to submit and compiled a list of Hints and Tips to get you on your way.
The facility to allow customers to complete an application and submit it online is quicker and easier to set up and in-built checks mean you are more likely to get it right first time. The cost for this is £65!! Compared to £86 for paper.
The ‘Online’ process
This requires the customer to upload two documents only, as the information input during the online journey populates the rest.
During the online process you are only required to upload:
The details regarding company type, the registered office address, director details etc. and Memorandum of Association are obtained from information the customer inputs during the online journey.
The Form CIC 36
Most important tip of all is to not forget your Community Interest Statement (CIC36 form) and remember to keep the name consistent with the other documents.
Helpful Documents – Please see LBFCIC website for links.
The Articles of Association:
CIC Regulator
Office of the Regulator of Community Interest Companies – GOV.UK
What is the CIC Regulator?
The Community Interest Company (CIC) Regulator is a government body that oversees CICs in the UK. The Regulator ensures that CICs are working for the benefit of the community and not just for private profit. They help make sure that CICs follow the rules and regulations set out for them.
Why is the CIC Regulator Important?
The CIC Regulator is important because they:
Compliance and Reporting Obligations
What Do CICs Need to Do?
To stay compliant, CICs must follow certain rules and complete regular reports. Here’s what you need to know:
Tips for Staying Compliant
By understanding the role of the CIC Regulator and meeting your compliance and reporting obligations, you can ensure that your CIC operates smoothly and continues to benefit the community.
Companies House
Steps to Register a Company
Registering a company with Companies House in the UK involves several steps. Here’s a simple guide to help you through the process:
Nature of business: Standard Industrial Classification (SIC) codes
Submit your application online or by post. You’ll need to provide:
You’ll need at least 3 pieces of personal information about yourself and your shareholders or guarantors, for example:
Set up a private limited company: Register your company – GOV.UK
Documents and Signatures Needed
Additional Considerations
Opening Bank Accounts for Your CIC
Opening a bank account is an essential step for your Community Interest Company (CIC). Here’s a simple guide to help you through the process:
Steps to opening a bank account
Research Banks:
Look for banks that offer free banking periods for new businesses or CICs. This can help reduce costs in the early stages.
Prepare Documents:
Proof of Identity: Passport or driving license for all directors.
Proof of Address: Utility bills or bank statements for all directors.
Certificate of Incorporation: Proof that your CIC is legally registered.
Articles of Association: The rules governing your CIC.
Business Plan: Outline your CIC’s goals and operations.
Choose the Right Bank:
Compare different banks to find the best fit for your CIC’s needs. Consider factors like fees, services, and customer support.
Visit the Bank or Apply Online:
Some banks require you to visit a branch, while others allow you to apply online. Follow the bank’s instructions to complete the application.
Signatures:
Ensure all directors sign the necessary documents, such as the account application form and any agreements.
Receive Confirmation:
Once your application is approved, you’ll receive confirmation and details about your new account.
Banks Offering Free Banking Periods for New Businesses or CICs
Here are some banks that currently offer free banking periods for new businesses or CICs:
Free Period: 12 months
Details: Free banking for new businesses and those switching to HSBC.
Free Period: 12 months
Details: Free banking for small businesses setting up their first business bank account.
Free Period: 18 months
Details: Free banking for new businesses with a turnover of less than £1 million.
Free Period: 18 months
Details: Free banking for new businesses.
Free Period: Forever (with transaction fees)
Details: No monthly fees, pay per transaction.
Free Period: Forever (most features free).
Details: Free banking for small businesses with fewer than 10 employees and less than £1.7 million in annual turnover
Survey Monkey
One of the non-negotiable principles of our CIC is that fishermen must engage with the CIC. We have all seen so-called fishing representatives speaking for the industry, and of course, the fishermen in Lyme Bay recognized they would need a shore-based representative to engage for them. But in the workshop, they chose to make answering surveys and providing information to the Chief Executive mandatory. This is crucial to transparent representation, so that when that representative speaks for them, they really are representing views gathered from the whole membership, and not just a few, or just the dominant voices.
We found SurveyMonkey to be fishermen-friendly. It is easy to answer on a mobile phone, tablet, or computer. This tool allows the representative to demonstrate and provide evidence that they are representing the views of the whole membership. SurveyMonkey helps us gather comprehensive and accurate feedback, ensuring that all voices are heard and represented.
Free Subscription
Basic Subscription
Summary
Send Your Survey:
Monitor Responses:
Analysing Results
Tips for Using SurveyMonkey Effectively
Social Media
Delivery Considerations
We can all sign up to social media but understanding how to use it productively can be a full-time job.We decided to use retained services to manage social media for us, as this provided additional skills and resource and left the CEO time to focus upon other high-level tasks.
Hopes and Aspirations
We would all love our social media platforms to go viral and generate incomes from our content, but our honest ambition for our channels was to try to create community space where we shared content about the four ports.
What Platforms?
We selected three platforms to use as part of a targeted approach.
Twitter was chosen to help the fishermen members to speak to government, regulators and industry bodies, the reason being such organisations re normally very active on twitter and increasingly key decision makers use the platform themselves.
Facebook was selected as the key platform to speak to the coastal community. Accordingly, the fishermen’s friends and family have shared much on this platform and their syndication has amplified our messages on social media.
Instagram was chosen to echo both twitter and Facebook, but the beauty of the fleet and water has meant this platform has grown exponentially. Instagram has become a nice portal for people to see why our members love what they do so much.
YouTube was added later as a vehicle to share the CIC’s documentary film, as it can be time consuming with slow gains for self-made content. The platform was very successful gathering more than 20,000 views of the professionally produced 30-minute documentary.
Choosing a Handle
The profile name for your brand on social media platforms needs to be clear and obvious but also where possible have continuity. This helps with finding the brand online but can also bolster or undermine wider marketing efforts. For our CIC we were conscious we couldn’t use the full name due to character restrictions. On Twitter we opted for @LBFCIC on Instagram it was easier with @lymebayfishermanscic but note we still had to drop the apostrophe on Facebook we were able to use our full name.
When to post
We tested an array of timings for core social posts and quickly found the evening was most effective for our organisation and our followers. That doesnt mean that will always be the case if you are setting up a fishing CIC but its worth testing to see when is the most effective to post as you build your followers. We also found weekdays were the ebst to get more shares or syndication of our posts.
Consistency is key and if you can post 5-7 times a week on your platform you will start to build a presence. Please don’t feel you need to post multiple times per day unless you have something different ro time related that needs to be shared – It is possible to over saturate by posting too much on social media, if this happens your followers will stop engaging.
Image quality and video
You don’t need to be a professional photographer to succeed on social media, but you do need to be selective with the images and photos you post. We would recommed a core number of posts say 50% use good quality image and video that show case your organisation as professional. The other 50% of images can be as high-quality beautiful shots in their own right, or simply raw and real pictures. The key here is to decide what type of organisation you want to be. For us we wanted to show the skill and heritage of our members, so we tried to use as many beautiful and inspiring images as we could. That said if you are not sure yet don’t over think it to start get posting and just ask yourself does my image show something interesting for me and equally something interesting for someone who doesn’t know what to do. If its interesting for others, people will start to share and follow your social media channels.
Direct Messages
Direct or Private messages can be a useful way for individuals to contact your organisation through social media but remember when replying to be more formal as you are representing the organisation when answering these messages on its behalf. It is useful to set up auto responses if you are unable to check the private messages regularly and this can be simply diverting people to your organisations email address.
Content
Start simple and build up is the best advice we could give. We tested an array of content, but like many organisations using social media we found some worked well, some didn’t work as we hoped, and others didn’t generate traction as we expected and a number of posts success blew us away they were so positive.
But where do you start with telling your story? These are the sorts of prompts and questions we regularly ask ourselves:
Narrative:
Secondary narratives:
Comments
Comments on social media can give you the best and worst feeling depending on the content. Positive support is always wonderful to hear, and comments on your posts lets everyone see and celebrate positive feedback or support. Try to reply thanking people as much as you can as this helps to drive further engagement with other social media users.
Negative comments will happen, some may be valid and others may be unjustified and from people trolling you. Trolls are online bullies. The key to navigating justified negativity in comments is to take on board any constructive criticism and acknowledge you are reviewing things in a very short polite response. Do not engage with unjustified or unfair trolls, report the comments to the platform and ignore them. Delete or hide the comment if you can, but sometimes it is best to wait a day before doing so, as they will likely move on and they will then not notice the post has been deleted. The more you engage in negative dialogue on social media the more trolls will engage so as hard as it may be do not give them oxygen. If in doubt, ask a professional as it can impact your wider brand and organisation.
Cross Pollination
Having multiple platforms means you can use content in slightly different ways and cross pollinate and promote to the following you have – this is a great way to get someone new that follows you on say Facebook to start following you on Instagram for example. Expanding on such examples, short videos work well on Facebook and Instagram so it’s often good to cross reference new videos on other platforms to drive followers to watch them.
Promotion
Having social media is one thing, but it hugely beneficial to integrate it in to all you communications. Do you have your social media on your business cards, emails and most importantly website integration is a key part of driving social media success. If you can add social media handles to your website that is a great start but nowadays widgets that display content from your social media channels are an easy addition but a valuable way to demonstrate your activity and drive more followers, and in turn develop more awareness.
Paid Promotion
We didn’t opt to do paid promotions as an organisation and chose to develop organically but we have to acknowledge it is an industry standard to drive growth and a sure way to drive rapid growth. If you go down the route of paid advertising a small budget is often enough to drive big results. Although widely refuted many industry experts believe social media platforms throttle or choke organic traffic to business profiles that do not spend on advertising – small paid campaigns can circumvent such issues.
We understand that not everyone uses social media, and even if you do have an account, posting content—whether it’s text, photos, or videos—can sometimes feel daunting. That’s why we’ve created easy-to-follow, step-by-step guides to help you get started. Whether you’re setting up a Facebook or Instagram account for the first time or looking for guidance on how to share your content confidently, these resources are here to support you.
Introduction to Creating a Website
In today’s digital age, having an online presence is essential, even for non-revenue generating organisations. A website serves as a central hub for information, helps build credibility, and allows you to reach a wider audience. Here are a few reasons why it’s important for your organisation to have an online presence:
Visibility and Accessibility
A website makes it easy for people to find information about your organisation at any time, from anywhere. Whether someone is looking for your contact details, learning about your mission, or seeking updates on your activities, a website ensures that this information is readily available.
Credability
A professional website enhances your organisation’s credibility and trustworthiness. In the modern world, people often judge the legitimacy of an organisation by its online presence. A well-designed website can convey professionalism, reliability, and transparency, which are crucial for building trust with your audience.
Communication
A website provides a platform to communicate your mission, updates, and events to your audience. It allows you to share news, publish articles, and announce upcoming events. This continuous flow of information keeps your community informed and engaged with your activities.
Engagement
A website can engage your community through blogs, newsletters, and interactive features. By providing valuable content and opportunities for interaction, you can foster a sense of community and encourage active participation. Features like comment sections, forums, and social media integration can further enhance engagement.
Resource Centre
A website can serve as a resource centre for your audience. You can provide educational materials, downloadable resources, and links to relevant information. This can be particularly valuable for non- revenue generating organisations that aim to educate and support their community.
Fundraising and Support
Even if your organisation is not focused on generating revenue, a website can be a powerful tool for fundraising and garnering support. You can create donation pages, showcase your projects, and highlight the impact of your work. This can help attract donors, volunteers, and partners who are aligned with your mission.
We were fortunate enough to receive funding to hire a web designer. However, if you do not have funding, don’t let this stop you from getting something online. You can start with a do-it-yourself (DIY) website and aim to update and improve it in the future if funding is secured.
Options for Do-It-Yourself Website
There are several companies that offer low-cost, easy-to-use website domains and hosting services. Here are a few options:
GoDaddy Create Account (please see link on LBFCIC website)
Cost: Starting at £3.99 per month.
Features: User-friendly website builder, various templates, and mobile optimisation.
Wix Website Builder – Create a Free Website Today | Wix.com
Cost: Starting at £3.00 per month.
Features: Drag-and-drop editor, customisable templates, and free domain for the first year.
Hostinger Hostinger – Bring Your Idea Online With a Website
Cost: Starting at £2.59 per month.
Features: Easy-to-use website builder, free domain, and 24/7 support.
IONOS Domain Names » .UK domain registration » Buy now | IONOS
Cost: Starting at £1.00 per month for the first year.
Features: Drag-and-drop editor, free domain, and SSL certificate.
Bluehost Shared Web Hosting Plans – Fast & Secure Shared Hosting
Cost: Starting at £2.95 per month.
Features: Free domain for the first year, 24/7 support, and WordPress integration.
These options provide affordable and accessible ways to create a website, ensuring that your organisation can establish an online presence without significant upfront costs.
In case your initial funding is limited, and you need to create your own website, we have prepared step-by-step instructions to help you get your website online. For this exercise, we have chosen GoDaddy as the platform for the instructions. GoDaddy is a popular and user-friendly option that offers affordable plans, making it accessible for organisations with limited budgets.
By following these instructions, you can establish an online presence quickly and efficiently, even without professional web design assistance. Once your website is up and running, you can always aim to update and improve it in the future as more funding becomes available.
Steps to Create a GoDaddy Website
Uploading Photographs to Your GoDaddy Website
1. Access the Website Builder
Log In: Go to GoDaddy and log in to your account.
Manage Your Site: From your account dashboard, click on “Manage” next to your website builder plan.
2. Navigate to the Page Editor
Edit Site: Click on the “Edit Site” button to open the website editor.
3. Add a Section for Photos
Add Section: Click on the “+” (plus) icon where you want to add a new section.
Choose Section Type: Select “Photo Gallery” or “Image” from the list of section types.
4. Upload Photographs
Add Images: In the photo gallery or image section, click on the “Add Images” button.
Upload from Device: Click on “Upload” and select the photographs from your computer, mobile phone, or tablet.
Drag and Drop: Alternatively, you can drag and drop images directly into the upload area.
5. Organise and Customise
Arrange Photos: Once uploaded, you can rearrange the order of the photos by dragging them.
Edit Details: Click on each photo to add captions, alt text, or links if needed.
Adjust Settings: Customise the layout, spacing, and style of the photo gallery or image section.
6. Save and Publish
Save Changes: After uploading and organising your photographs, click “Save” to apply the changes.
Preview: Preview your website to ensure the photographs are displayed correctly.
Publish: Click the “Publish” button to make your changes live on your website
Tips for Uploading Photographs
For all supporting documents please use the links below:
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